Gcash target audience positioning

In cross-border marketing, WhatsApp push notifications require investment in SMS channel fees and manual operation costs. If pushes are sent to invalid numbers or unregistered accounts, these investments will be completely wasted.

Identify "risky accounts" that have been banned by WhatsApp, have received numerous reports, or have abnormal device activity, to prevent your marketing accounts from being implicated due to association with these risky accounts.It can accurately identify virtual numbers such as Google Voice and TextNow, as well as temporary registration numbers from India and Southeast Asia. The user activity rate of these numbers is less than 5%, and filtering them can significantly improve the quality of ad delivery.

ITG Global Screening, a global WhatsApp screening platform, has customized exclusive screening rules for key markets that businesses are focusing on developing by 2025, including the United States, India, Southeast Asia, and Europe.Based on the rules of different countries, the system automatically completes the country code and verifies the number length (e.g., 10 digits + country code for the United States, 10 digits + country code for India) to avoid omissions in the filtering process due to formatting errors.By combining the target market's time zone, the system identifies users' core active time periods (e.g., US users are most active between 7:00 PM and 10:00 PM, while Indian users are most active between 10:00 AM and 1:00 PM and between 7:00 PM and 9:00 PM), helping businesses choose the optimal time to advertise.

In response to the "multi-account switching" characteristic of the Indian market, the system identifies "primary accounts" (highly active and linked to real information) and "secondary accounts" (lowly active and used temporarily), prioritizing the primary account for marketing campaigns. In response to the "GDPR compliance requirements" of the European market, the system automatically filters out accounts that are not authorized to receive marketing messages.In 2025, a foreign trade company used ITG's region-adaptation function to filter users who were "in Mumbai, India + main account + highly active in the past 7 days". The subsequent WhatsApp marketing inquiries increased by 2.5 times compared to before, and fully complied with local compliance requirements.

ITG's comprehensive screening is not just a "screening tool," but also a "user profile generator" for WhatsApp marketing in 2025. It uses AI technology to extract multi-dimensional tags, making precision marketing simpler.

By identifying user avatars, nicknames, and registration information, the system can determine gender (male/female) and age group (18-25, 26-35, 36-45), helping businesses target their demographics.Professional WhatsApp number filtering tools not only help businesses solve the problem of invalid numbers, but more importantly, improve overall marketing efficiency.

Through intelligent filtering and precise targeting, businesses can better reach their target customers and achieve business growth.The experience of an international e-commerce platform shows that after using professional screening tools, its customer acquisition cost decreased by 35%, conversion rate increased by 4 times, and customer satisfaction reached over 90%.

Instead of continuing to use inefficient manual methods, we should embrace advanced screening technology as soon as possible.Choosing the right WhatsApp number filtering tool will be an important step for businesses towards precision marketing and a key measure to enhance market competitiveness.